Connecting a Korean Blockbuster with Australia’s gaming community

Ahead of its Australian cinema release, Madman Entertainment engaged Superstate to connect HOPE with gaming, Korean culture and fandom communities beyond traditional film critics and press.

The biggest-budget Korean film to date, HOPE is an action-packed, edge-of-your-seat monster movie. From Cannes to Comic-Con, its crossover appeal to gaming, horror and film audiences shaped our approach. We designed a gifting pack with custom-made merch and Korean cinema snacks, and invited creators to advance screenings across the country.

The campaign generated over 100 pieces of creator content supporting HOPE’s Australian release, from creators with a combined following of 13.8 million across their channels.